George Goodwin: From Marketing, 4th Generation Grocer, Data Analytics to Kombucha CEO
By George Goodwin
Introduction
George Goodwin’s entrepreneurial journey is a testament to the power of innovation, determination, and adaptability. From cofounding a successful data analytics platform to leading ventures in the grocery industry, George’s career has spanned a wide range of industries, with each role building on his expertise. Now, as the CEO of Mighty Wells Food Inc., a groundbreaking kombucha powder company, George is combining his tech, retail, and marketing knowledge to revolutionize the health food market. In this blog, we’ll explore George’s fascinating career path and how his unique background has led him to this exciting new chapter.
A Data-Driven Entrepreneur
George’s career began in the data analytics field, where he co-founded a platform that provided businesses with valuable insights to optimize their operations. This experience laid the groundwork for his next steps in the grocery industry. George’s work at IT Retail, a point-of-sale software company for grocery stores, eventually sold to an unbrilla company called crismson technology and supported a successful growth and acquisition where his role was the marketing director. His extensive expertise in IT, marketing, and business strategy also contributed to the launch from IT Retail to POS Nation two more brands called Cigar POS and Market POS, George’s work with branding, launches, design, grocery talk, SEO marketing, and website launches helped drive company growth. The week he was laid off was the same week he attended three tradeshows and filmed more company testimonials than the entire umbrella company had ever seen, leading to the highest month of sales leads for all the companies under the umbrella.
George’s entrepreneurial drive didn’t stop there. He co-founded retailMetrix, a data-driven marketing and analytics platform tailored specifically to the retail sector. With a focus on providing actionable insights and innovative marketing strategies, RetailMetrix quickly gained traction in the industry. At the same time, George supported the development of Basket Point of Sale with his cofounder, a company that streamlined and optimized POS systems for the grocery sector.
Eventually, George realized his true passion lay in building his own company. Inspired by his experience in retail and marketing, he founded Innovar Group, a marketing agency focused on helping retail businesses grow through cutting-edge strategies and data-driven insights.
Inspiring the Grocery Industry with the Grocery Pulse Podcast
As a fourth-generation grocer, George is deeply connected to the grocery industry. He founded the Grocery Pulse podcast to share stories from leaders across the industry, including Olympians, CEOs, and experts from brands like 7-Eleven and Wild Oats before it sold to Whole foods. The podcast has become an influential platform, especially for the next generation of grocers, offering innovative solutions and insights into the ever-evolving food industry.
A New Chapter: CEO of Mighty Wells Food Inc.
In late March, George was offered the role of CEO at Mighty Wells Food Inc., a kombucha powder company originally known as BK & Co. The company, now rebranded as Mighty Wells Food Inc., is on a mission to bring powdered kombucha to grocery stores and directly to consumers. George is enthusiastic about the potential to revolutionize the health food market with this product.
With a focus on gut health, which George sees as crucial for overall well-being, he is confident that kombucha powder can provide health benefits while offering great flavors. “90% of serotonin is created in our gut, and 70% of infections are fought there as well,” George emphasizes. His leadership will help bring this innovative product to grocery store shelves, starting with the U.S. market and expanding globally.
Looking Ahead
"George’s journey has come full circle, from cofounding data analytics platforms to optimizing grocery retail operations, and now, leading a company focused on health and wellness. With Mighty Wells Food Inc., George is already working on rebranding, conducting market research, and ensuring the product perfectly fits consumer needs. A startup venture capitalist recommended him from Gner8tor to be the CEO.
His unique blend of experience in technology, grocery, and marketing positions him to make a lasting impact on the food industry. As he continues to innovate and inspire others, George’s focus on health, data-driven marketing, and sustainability will continue to shape the future of food and wellness.
Key Takeaways:
George Goodwin’s entrepreneurial journey spans several industries, from data analytics to grocery retail and now, health food innovation.
His leadership in creating RetailMetrix and Basket POS laid the foundation for his current success.
As the CEO of Mighty Wells Food Inc., George aims to revolutionize the kombucha industry with a focus on gut health and sustainability.
George’s podcast, Grocery Pulse, is a platform for sharing insights and stories from industry leaders, offering a glimpse into the future of the grocery industry.
With a data-driven, health-focused approach, George is positioned to make a significant impact on the food industry and beyond.
Conclusion
George Goodwin’s entrepreneurial journey is far from ordinary, blending technology, retail, and health to create innovative solutions that have the potential to change the food industry. With his leadership at Mighty Wells Food Inc., he’s poised to make a lasting mark, not only by providing a unique product but by improving overall well-being through his passion for gut health. As he continues to innovate, George’s journey serves as an inspiration for anyone looking to push the boundaries of their industry and create something impactful. He also pushes his industry forward now with his podcast grocerypulse podcast pushing grocery further and now on apple podcast.
Stay Connected
George is committed to pushing the boundaries of the grocery and wellness industries. Follow his journey and stay updated on his latest projects, including the soft launch of the new kombucha powder product. Be sure to listen to the Grocery Pulse podcast for more industry insights and inspiring stories.
Whether you're looking for the best plant-based sushi, kombucha powder, or gut-friendly foods, staying informed about grocery trends helps you make better choices. Keep an eye on Whole Foods, Trader Joe’s, Sprouts, and online retailers to find the latest trending products.
Looking to market your grocery business? Innovar Marketing Agency can help you grow your brand and stay ahead of industry trends. 🚀
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