10 CPG Trends Grocery Stores Can’t Afford to Ignore in 2025
By George Goodwin
“In the ever-changing world of CPG, staying ahead isn’t just smart — it’s survival.”
2025 is shaping up to be a game-changer for grocery stores and consumer packaged goods (CPG) brands. From shifting shopper habits to major tech takeovers, the trends we're seeing aren't just cool—they’re crucial. Grocery retailers that jump on these early will boost sales, build stronger customer loyalty, and dominate their local markets.
In this blog, we’ll break down the top 10 CPG trends grocery stores can’t afford to ignore in 2025, why they matter, and how your store can put them into action today.
Why These CPG Trends Matter More Than Ever
Consumers are smarter, faster, and more socially connected than ever. Whether it’s finding a new snack on TikTok or comparing prices with a click, the way people shop is evolving quickly. If your grocery store or CPG brand wants to stay on top, these 2025 trends are your roadmap.
1. AI-Powered Personalization
AI is no longer a buzzword—it’s the new customer service.
What’s happening:
AI tools are helping grocery stores offer tailored product recommendations, send smart promotions, and even predict shopping needs before customers walk through the door.
Actionable tip:
Start using data from loyalty programs and POS systems to personalize your marketing emails or app notifications.
2. TikTok as a CPG Discovery Engine
“If it’s trending on TikTok, it’s flying off the shelves.”
What’s happening:
From viral snack hauls to DIY recipe hacks, TikTok is becoming a massive influence on what people buy at grocery stores.
Actionable tip:
Partner with micro-influencers or create short-form content featuring new arrivals, recipe ideas, or shopping tips to increase visibility.
Related Reading: How TikTok Can Drive Sales for Grocery Stores and CPG Brands
3. Clean Labels and Transparent Ingredients
Customers want to know exactly what’s in their food.
What’s happening:
More shoppers are scanning labels for clean ingredients, ethical sourcing, and sustainability claims.
Actionable tip:
Stock and highlight CPG products with clean labels and certifications like Non-GMO, Organic, or Fair Trade. Use clear signage in-store and online.
4. Refill and Reusable Packaging Options
Less waste, more loyalty.
What’s happening:
Sustainability is no longer niche. Refillable containers and reusable packaging are gaining momentum among eco-conscious shoppers.
Actionable tip:
Add a refill station or partner with CPG brands that offer reusable packaging programs.
5. Smart Shelf Tech & Digital Price Tags
Say goodbye to sticker shock—literally.
What’s happening:
Digital shelf displays and electronic price tags are streamlining updates and providing real-time promotions.
Actionable tip:
Pilot digital shelf tech in one aisle and use customer feedback to scale.
6. Hyperlocal Product Curation
Think global, shop local.
What’s happening:
Consumers are craving local flavors and supporting community-based brands.
Actionable tip:
Highlight regional CPG brands and use “local favorite” shelf tags. Shout them out on social media, too.
7. Instant Gratification & Delivery-First Shopping
Convenience is king in 2025.
What’s happening:
Shoppers want groceries fast—sometimes in under 30 minutes. Same-day delivery and instant-pickup options are non-negotiable.
Actionable tip:
Partner with delivery services or set up a robust curbside pickup experience. Feature “quick delivery” tags for CPG bestsellers.
8. Functional Foods Take the Spotlight
Food as fuel—and medicine.
What’s happening:
More people are buying CPG items with functional benefits like gut health, immunity boosts, or energy support.
Actionable tip:
Create a “Functional Foods” section in-store and highlight trending ingredients like ashwagandha, collagen, or probiotics.
9. Data-Driven Merchandising Decisions
Numbers don’t lie.
What’s happening:
Retailers are using real-time data to decide where to place products, what to promote, and when to restock.
Actionable tip:
Use retail analytics tools to track what’s selling and adjust your planograms and promotions accordingly.
10. Collaborations Between CPG Brands & Influencers
Brand x Creator = Big Sales
What’s happening:
Influencers are shaping brand perception and driving foot traffic. CPG companies are creating limited-edition drops with content creators to fuel hype.
Actionable tip:
Bring in a local influencer for an in-store tasting or product demo. Cross-promote it on social media.
FAQs About 10 CPG Trends Grocery Stores Can’t Afford to Ignore in 2025
What is the biggest trend in grocery shopping in 2025?
The biggest trend is personalization through AI and tech—shoppers expect smart experiences both online and in-store.
How is TikTok influencing grocery and CPG trends?
TikTok is driving product discovery. Shoppers often look for trending snacks or recipe items they’ve seen in viral videos.
Are sustainability and eco-friendly packaging still important?
Absolutely. Refillable containers and eco-conscious packaging are now must-haves for many consumers.
How can small grocery stores keep up with big players?
Focus on local brands, use simple digital tools, and partner with micro-influencers to create buzz.
Key Takeaways
Tech, transparency, and TikTok are driving CPG trends in 2025.
Customers want convenience, sustainability, and personalization.
Staying current means increased sales, brand loyalty, and growth.
“The grocery stores winning in 2025 will be the ones that act fast, think smart, and stay relevant.”
Conclusion: Don’t Just Watch the Trends—Lead Them
The grocery industry in 2025 is moving fast. Shoppers want smarter experiences, healthier choices, and brands that get them. If your store can meet those needs—with help from AI, social media, and solid local SEO—you’re not just keeping up, you’re setting the pace.
💡 Remember: It’s not about being the biggest. It’s about being the most connected to your customer.
Whether you're a local grocery chain or a national CPG brand, the future favors the bold. Let Innovar Agency help you turn today’s trends into tomorrow’s success.
Ready to Level Up?
The future of CPG is happening now. If you're a grocery store or a CPG brand looking to ride the wave instead of falling behind, Innovar Marketing Agency can help.
👉 Contact Innovar to learn more about how we can boost your visibility and drive real results.
